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- Key Event and Trigger Data |
- Prospect Pools |
- Data Appending |
- Data Consulting & Strategy
Data Consulting & Strategy
We offer consultancy to clients covering all aspects of data strategy, planning and buying, compliance and data management across all data types, channels and business sectors including the utility, insurance, legal and financial services markets.
Our data consultancy service helps business to discover new customer opportunities, rationalise and improve current data strategies and aligns all data collection and data usage with business objectives and current legal requirements.
Each project we deliver on is unique and is tailored specifically to your needs and requirements. Our experienced data consultants have all the necessary skills to advise on any area of data strategy and planning you need assistance with. They will continue to support you throughout the implementation process working with you from initial conception through to roll-out and evaluation.
A typical project would cover the following areas:-
- Assess your data and identify the best opportunities for data appending, data suppression and data cleansing.
- Examination of your current data collection strategies and marketing permissions
- Research for affinity / third party data marketing / sharing opportunities
- Business case modeling to support investment decisions
- Scoping and planning stages to implementation
- Customer journey planning
- Data planning and campaign planning
- Measurement and evaluation planning
