Prospect pools are not about just creating lists for acquisition campaigns. It is about bringing together a rich set of data which can help our clients to achieve its goals by sending the most appropriate proposition to the right customers or prospects, through the right channel at the most suitable time. A well designed prospect pool will be a cost effective way to helping your business achieve its sales targets.

The process of building a bespoke pool for your business is straightforward and cost effective; we start by understanding your objectives and goals.  From these we build a detailed profile of your customer base in order to understand exactly who your customers are and what makes them different to the rest of the UK population who are not already customers.

With the profile established we then select the most appropriate data for everyone else in the UK with the same profile, paying close attention to any geographic and other restrictions you may want to apply to your prospecting activity.

The prospect pool can be further enhanced with the addition of segmentations based on propensities, whether that be to purchase or based on customer value or something else.