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Key Event and Trigger Data

For many of our clients it’s not about “who” will buy their products but “when”.  The Ark’s extensive range of Key Event & Trigger Data provide our clients with the means to target prospects just at the time when they are in the market for them, increasing response and conversion rates many fold.  It’s not rocket science – just plain common sense.

Key Event Data

Home Movers – We can target home movers before and after the move putting you in touch with prospects who will be in the market for a wide variety of products and services including DIY products, home furnishings, furniture and home improvements

New Mums – whether you want to target pre-natal or post-natal women, our New Mums data represents the most comprehensive and accurate data on the market, putting you in touch with prospects who are highly responsive and hungry for information on a range of subjects

Marriage / Weddings – Every month we can put you in touch with over 6,000 couples who are planning their wedding

Students – Every year 130,000 students start University education in the UK.  Our marketing data puts you in direct contact with this influential and hungry consumer segment

Trigger Data

We have a huge amount of trigger data available to put you in touch with prospects at the time then they are more likely to consider your products and services; the following represent a small selection of these:-

Renewal Dates – From home and motor insurance renewal dates, to mobile phone and utility contract end dates – we have the widest range of trigger dates available in the market

Count Court Judgement – We have access to all CCJ data in the market and can use this to actively exclude and include prospects for marketing purposes

Planning Applications – Every month 25,000 new planning applications are made in the UK allowing you to target prospects around this important trigger

Age – we have a date of birth for the majority of UK adults allowing you to target prospects on key birthdays

 

For more information on our Key Event & Trigger Data please call us on:

0845 224 3282 or email 2by2@ark-data.co.uk

 

Key Event File | Trigger Data File| Marketing Data