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Case Studies & Testimonials
We have worked hard to provide the very best data products available. When it comes down to hard tacks it’s proof that you need. Here are just a few of our client case studies.
Case Studies & Testimonials
Predictive Modelling identifies eligible ECO scheme prospects for leading UK insulation provider
Identifying households that qualify under the ECO scheme was crucial to our client’s goal of expanding their service reach. The challenge was to identify a multi-dimensional set of variables critical for identifying eligible households…
NDR evaluation reveals 89,000 undetected deceased records
One of the UK’s largest general and life insurance companies recently evaluated NDR and found their customer database contained the records of over 89,000 individuals who were no longer alive. This worryingly large number of records had gone undetected . . .
Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer
Reliably suppressing gone away records from marketing activity is key to minimising costs and avoiding brand damage. However, over-suppressing and removing people who haven’t moved is hugely detrimental to the success of customer and prospect campaigns. The insurance sector is highly competitive. Insurers need fast, accurate data they can trust. And that’s exactly what Re-mover provides.
The AA Head of customer data selects NDR
“When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.”
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
The Ark passes rigorous independent data compliance audit by the DMA
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
CoviDirect Mail best practice
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Is poor data sabotaging your campaign performance?
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
