The UK’s most accurate and reliable deceased suppression file
Using 3rd party Suppression services to remove deceased customers is essential to maintaining data accuracy and meeting the GDPR data compliance requirements.
Holding records of deceased customers could turn out to be a costly mistake. Out of date records could constitute a technical breach of the Regulation and incur penalties of 2% of global turnover or €10 million, whichever is greater.
The National Deceased Register (NDR) will help you to ensure your data is accurate and compliant. It is widely acknowledged to be the UK’s most accurate and reliable deceased suppression file and is utilised by the majority of the country’s leading data bureau and data processors to ensure their databases are maintained to the highest standards.
people pass away in the UK every year
items of mail can be sent to a deceased individual in the 12 months after their death
NDR key statistics
All data contained within NDR is multi-source corroborated, prior to being added to the file. It contains:
%
of all UK deaths
%
unique records that never appear on any other deceased suppression file
records date back to the year 2001, providing over 6 million corroborated records
new records are identified and added to the file each month
Why data suppression is key to compliance with the General Data Protection Regulation
In our new whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR and how improving the health of your database can also bring substantial commercial benefits Download WhitepaperWhen approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.
Graeme McDermottNational Deceased Register evaluation reveals 89,000 undetected deceased records
Read MoreThe benefits
Remain compliant
Maintain the quality and accuracy of your data to comply with DPA & GDPR regulations
Save money
Mailing the deceased wastes large amounts of marketing budget; the costs of removing a record are far cheaper than production and mailing costs
Prevent identity fraud
Deceased identity fraud is one of the fastest growing identity theft crimes in the UK, help prevent it by ensuring your campaigns do not fall into the wrong hands
Protect your brand reputation
Avoid causing unnecessary upset to the bereaved and the associated impact on your credibility
ICO checked
The National Deceased Register is the only suppression file that has been scrutinised by the ICO
Monthly file refresh
NDR is updated monthly – licensees receive a complete file refresh every month in line with ICO best practice guidance
Quick and reliable
On average records are added to NDR just 6 weeks after death
Comprehensive data
Each deceased record contains Title, First Name, Middle Initial, Surname, Address Line, Postcode, and Date Added to the file
Case Studies
Latest in Media
Is poor data sabotaging your campaign performance?
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
Marketers and GDPR – Heads in the sand?
Why are the country’s GDPR compliance plans stalling? Our advice – stick to the certainties.
New whitepaper gives lowdown on your GDPR suppression obligations and opportunities
We’ve just published a new whitepaper in conjunction with DataIQ to help steer your GDPR preparations, including a detailed suppression strategy checklist.