The UK’s most comprehensive, accurate and reliable deceased suppression file – over 90% of all deaths

Using 3rd party Suppression services to remove deceased customers is essential to maintaining data accuracy and meeting the GDPR data compliance requirements.

Holding records of deceased customers could turn out to be a costly mistake. Out of date records could constitute a technical breach of the Regulation and incur penalties of 2% of global turnover or €10 million, whichever is greater.

The National Deceased Register (NDR) will help you to ensure your data is accurate and compliant. It is widely acknowledged to be the UK’s most accurate and reliable deceased suppression file and is utilised by the majority of the country’s leading data bureau and data processors to ensure their databases are maintained to the highest standards.

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NDR key statistics

All data contained within NDR is multi-source corroborated, prior to being added to the file. It contains:

%

of all UK deaths

%

unique records that never appear on any other deceased suppression file

records date back to the year 1995, providing over 13 million corroborated records

new records are identified and added to the file each month

people pass away in the UK every year

items of mail can be sent to a deceased individual in the 12 months after their death

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Why data suppression is key to compliance with the General Data Protection Regulation

In our new whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR and how improving the health of your database can also bring substantial commercial benefits

Download Whitepaper

When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.

Graeme McDermott

Head of Customer Data, The AA

National Deceased Register evaluation reveals 89,000 undetected deceased records

The benefits

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Remain compliant

Maintain the quality and accuracy of your data to comply with DPA & GDPR regulations

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Save money

Mailing the deceased wastes large amounts of marketing budget; the costs of removing a record are far cheaper than production and mailing costs

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Prevent identity fraud

Deceased identity fraud is one of the fastest growing identity theft crimes in the UK, help prevent it by ensuring your campaigns do not fall into the wrong hands

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Protect your brand reputation

Avoid causing unnecessary upset to the bereaved and the associated impact on your credibility

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ICO checked

The National Deceased Register is the only suppression file that has been scrutinised by the ICO

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Monthly file refresh

NDR is updated monthly – licensees receive a complete file refresh every month in line with ICO best practice guidance

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Quick and reliable

On average records are added to NDR just 6 weeks after death

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Comprehensive data

Each deceased record contains Title, First Name, Middle Initial, Surname, Address Line, Postcode, and Date Added to the file

Case Studies

Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer

The AA selects NDR after comprehensive evaluation

Major UK Bank chooses NDR after 3 month audit

UK Supermarket reduces annual suppression spend

Latest in Media

CoviDirect Mail best practice

Aug 18, 2020

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression:

The Ark launches new self-service data cleansing software Intreau

Jun 18, 2019

The Ark, The Data Quality Specialists, in conjunction with Greenstone Data Solutions has launched Intreau, a new self-service data cleansing software. Intreau has been developed to provide businesses with a quick and easy way to keep their data clean and accurate and...