The UK’s most comprehensive, accurate and reliable deceased identification file

Includes over 90% of all deaths including date of both birth & death

Removing deceased customers is essential to maintaining data accuracy, preventing identity fraud, and meeting the GDPR data compliance requirements.

The National Deceased Register (NDR) is the only file available that can be used for customer identification, fraud, ID and suppression purposes.

NDR contains information on over 90% of all deaths dating back to 1995, with the majority of records capturing date of birth and date of death, making it ideal for use in updating customer information, fraud, ID, collections, anti money laundering and customer identification and suppression.

It is widely acknowledged to be the UK’s most accurate and reliable single source of deceased identification & suppression data. It is used by majority of the country’s CRA’s and corporations to ensure their data is maintained to the highest standards.

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NDR key statistics

All data contained within NDR is multi-source corroborated, prior to being added to the file. It contains:

%

of all UK deaths

%

unique records that never appear on any other deceased suppression file

records date back to the year 1995, providing over 13 million corroborated records

new records are identified and added to the file each month

National Deceased Register evaluation reveals 89,000 undetected deceased records

When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.

Graeme McDermott

Head of Customer Data, The AA

The benefits

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Remain compliant

Maintain the quality and accuracy of your data to comply with DPA & GDPR regulations

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Save money

Mailing the deceased wastes large amounts of marketing budget; the costs of removing a record are far cheaper than production and mailing costs

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Prevent identity fraud

Deceased identity fraud is one of the fastest growing identity theft crimes in the UK, help prevent it by ensuring your campaigns do not fall into the wrong hands

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Protect your brand reputation

Avoid causing unnecessary upset to the bereaved and the associated impact on your credibility

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ICO & DMA approved

The National Deceased Register is the only identification & suppression file that has been scrutinised by both the ICO & DMA

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Monthly file refresh

NDR is updated monthly – licensees receive a complete file refresh every month in line with ICO best practice guidance

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Quick and reliable

On average records are added to NDR just 6 weeks after death

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Comprehensive data

Each deceased record contains Title, First Name, Middle Initial, Surname, Address Line, Postcode, and Date Added to the file. Majority of the records also include date of birth and date of death.

Case Studies

Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer

The AA selects NDR after comprehensive evaluation

Major UK Bank chooses NDR after 3 month audit

UK Supermarket reduces annual suppression spend

Latest in Media

The Ark products now accessible through our new API

Jul 12, 2021

We are delighted to announce that our market-leading identification and suppression products, the National Deceased Register (NDR) and Re-mover are now accessible via our new API. The API will give our clients easy access to the millions of records held on NDR and...

The Ark passes rigorous independent data compliance audit by the DMA

Jun 30, 2021

The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.

CoviDirect Mail best practice

Aug 18, 2020

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression: