The UK’s most comprehensive, accurate and reliable deceased suppression file – over 90% of all deaths
Using 3rd party Suppression services to remove deceased customers is essential to maintaining data accuracy and meeting the GDPR data compliance requirements.
Holding records of deceased customers could turn out to be a costly mistake. Out of date records could constitute a technical breach of the Regulation and incur penalties of 2% of global turnover or €10 million, whichever is greater.
The National Deceased Register (NDR) will help you to ensure your data is accurate and compliant. It is widely acknowledged to be the UK’s most accurate and reliable deceased suppression file and is utilised by the majority of the country’s leading data bureau and data processors to ensure their databases are maintained to the highest standards.
NDR key statistics
of all UK deaths
unique records that never appear on any other deceased suppression file
records date back to the year 1995, providing over 13 million corroborated records
new records are identified and added to the file each month
people pass away in the UK every year
items of mail can be sent to a deceased individual in the 12 months after their death
Why data suppression is key to compliance with the General Data Protection RegulationIn our new whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR and how improving the health of your database can also bring substantial commercial benefits Download Whitepaper
When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.
Prevent identity fraud
Protect your brand reputation
The National Deceased Register is the only suppression file that has been scrutinised by the ICO
Monthly file refresh
NDR is updated monthly – licensees receive a complete file refresh every month in line with ICO best practice guidance
Quick and reliable
On average records are added to NDR just 6 weeks after death
Each deceased record contains Title, First Name, Middle Initial, Surname, Address Line, Postcode, and Date Added to the file
Latest in Media
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
The Ark, The Data Quality Specialists, in conjunction with Greenstone Data Solutions has launched Intreau, a new self-service data cleansing software. Intreau has been developed to provide businesses with a quick and easy way to keep their data clean and accurate and...
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.