Fast, comprehensive and highly accurate identification of goneaways – captures over 90% of all goneaways
Removing goneaway data is essential to maintaining data accuracy and meeting the GDPR data compliance requirements. Holding inaccurate data could constitute a technical breach of the Regulation and incur hefty financial penalties.
Some organisations rely solely on customer notifications of goneaways, but this strategy will not meet compliance requirements as not all moves are notified. What’s more, mailing goneaway data increases the potential risk of identity fraud as criminals intercept mail and use the documents to apply for products in the name of the goneaway customer.
Using 3rd party goneaway data suppression services is the only comprehensive way to ensure your data is accurate.
Re-mover is a fully transactional record of all home owner and renter movers in the UK and and provides one of the quickest sources of goneaway data notifications in the market with many of the records provided within the month of move. Re-mover will help you to ensure your data is accurate and compliant.
Re-mover goneaway data key statistics
All goneaway data contained within re-mover is multi-source corroborated, prior to being added to the file. It contains:
%
of all moves in the UK - homeowners and renters
%
of our movers are supplied in the month of move
records date back to 1995 and provides 100 million+ corroborated records
Following an evaluation of Re-mover suppression file we licenced a multi-year contract. The audit process confirmed the coverage and reliability of the data and we were able to significantly reduce our costs
The benefits
Remain compliant
Maintain the quality and accuracy of your data to comply with DPA & GDPR regulations
Save money
Mailing goneaway data wastes large amounts of marketing budget; the costs of removing a record are far cheaper than production and mailing costs
Prevent identity fraud
Goneaway data identity fraud is one of the fastest growing identity theft crimes in the UK, help prevent it by ensuring your campaigns do not fall into the wrong hands
Protect your brand reputation
Avoid causing unnecessary annoyance by mailing goneaway data and the associated impact on your credibility
Unique data sources
Our data is built using a unique range of
exclusive sources that are not available
from any other provider
Multi-source validated
Re-mover is multi-source validated and never contains assumed records or postal returns
Quick and reliable
65% of data provided within the month of move
Comprehensive data
Each record contains Title, First Name, Surname, Address Line, Postcode, and Date Added to the file
Case Studies
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The Ark products now accessible through our new API
We are delighted to announce that our market-leading identification and suppression products, the National Deceased Register (NDR) and Re-mover are now accessible via our new API. The API will give our clients easy access to the millions of records held on NDR and...
The Ark passes rigorous independent data compliance audit by the DMA
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
CoviDirect Mail best practice
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
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