Harness the power of Utilities Data to reach Net Zero targets


Identify and pre-qualify consumers for green initiatives with laser precision.

Empowering green living with Utilities Data 

Persuading households to embrace greener technologies during a cost-of-living crisis, especially given the UK’s poorly insulated housing stock, is a daunting task.

Our Utilities Data makes this challenge manageable in two key ways:

Green Technology
Understand the green technology landscape better with comprehensive, detailed data, and advance the adoption of these technologies and insulation improvements, contributing to a more eco friendly UK.

ECO Home Improvements
Meet your ECO Scheme obligations, financing insulation improvements in inadequately insulated homes. And motivate those not qualifying to support a greener, sustainable future.

Avoid hefty fines by meeting ECO Scheme targets

Increase the efficiency and precision of your targeting

Engage with households which are interested and capable of adopting greener technologies

Pre-qualify sales opportunities, improve conversion rates & minimise wastage

Identify consumers most likely to implement green technologies

Promoting high-value, new green technologies to an audience unfamiliar with these products requires precise targeting.

With our comprehensive utilities data you can identify eco-concious homes with the highest purchasing potential and focus your efforts on those most likely to buy.

Leveraging our extensive UK Household File with data on every UK home, we can help fine-tune your targeting strategy, pre-qualify your audience, and personalise your communications to maximise conversion.

Key features of Utilities Data for green technology initiatives

Pre-qualify your market

Identify home & household attributes that are essential targeting criteria for your products e.g. a roof suitable for solar panels, a garage or driveway suitable for EV chargers, low EPC ratings suitable for air source heat pumps etc.

Identify eco-conscious consumers

Target audiences with a positive inclination towards green and environmental causes.

Ensure affordability

Select owners with the disposable income to ensure affordability.

Build bespoke profiles

Analyse your customers & match them to our utilities data to identify key targeting variables. Build distinct product audiences for each technology type based on your customers behaviour and attributes.

Prioritise people ready to buy

Identify those who are most likely to be in-market for your products.

Personalise communications

Reach the right people with the right message, at the right time.

Identify households qualifying for funded ECO home improvements

Identify households qualifying for fully/partially funded insulation or heating system improvements under either the ECO Scheme or The Great British Insulation Scheme (formally ECO+).

Our highly accurate and proven method is ideal for targeting vulnerable and low-income families living in poorly insulated properties which haven’t previously had work carried out on them.

Identify prospects that aren’t on your competitor’s radar and engage them before they do. Meet key targets effortlessly and improve the efficiency of your sales and marketing activity.

Powerful Utilities Data

Detailed dataset

In addition to detailed property and household data within The UK Household File we have developed a powerful utilities dataset covering critical information such as:

Property Type

Number of Rooms


Council Tax Band

Social Housing

EPC Ratings (actual and modelled)

Fuel Type

Presence of garage and/or driveway

Presence of, or suitability for, solar panels

Unlock Utilities Data benefits

Our unique combination of property, household and utilities data provides unrivalled insights.

Coverage of every UK home

30+ million UK households

Home owners and renters

Key property & household insights

Comprehensive, unique and accurate

GDPR compliant address level data – contains no PII

Evaluate our dataset

The Ark offers a sample dataset of 100 records, free of charge, exclusively for evaluation purposes.

We’re able to provide this evaluation dataset in a format that suits your needs – whether directly through The Ark’s user-friendly JetStream API, an Excel spreadsheet or a csv file.

Volume of Utilities Data at your fingertips


Low income** households in England & Wales with a Council Tax Band A-D and an actual EPC rating D-G


Low income** households in England & Wales with a Council Tax Band A-D and a modelled EPC rating D-G


Low income** households in Scotland with a Council Tax Band A-D and a modelled EPC rating D-G

* Data counts accurate as of July 2023
** Low income calculated using a combination of income value & our vulnerability index to select households most likely to be vulnerable

Key features of Utilities Data for ECO initiatives

Prioritise support

Identify the most vulnerable households including those on low income, on benefits, living in deprived areas etc.

Pre-qualify eligibility

Smartly target households that qualify for government support.

Meet government targets

Meet ECO targets and minimise the risk of potential fines

Smart collaboration

Provide insight to energy partners & collaborate with other service providers

Case Study

Predictive Modelling identifies eligible ECO scheme prospects for leading UK insulation provider

Ready to learn more about Utilities Data?

Discover how our data solutions can help you meet your targets, and make a significant contribution to a greener future.

Enter your details or call 0370 334 1510 today.

Case Studies

The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.


Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today. 

CoviDirect Mail best practice

CoviDirect Mail best practice

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression: