The Ark passionately believe that the foundation of any successful business depends on the quality of its customer database and that process starts with having clean, accurate and reliable data. The consequences of relying on out of date data can be serious and far reaching – inaccurate data no longer only impacts on customer relationships and strategic business decisions, it is also now a compliance requirement.
GDPR requires organisations to ensure their data is accurate – inaccurate data carries the risk of severe financial penalties for technical breach: potential fines of 2 per cent of global turnover.
The Ark publish the most comprehensive, reliable and accurate suppression files available for use in marketing suppression and in fraud applications. Our products help clients meet the demands of GDPR and maintain market ready compliant data.