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Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
The Ark, The Data Quality Specialists, in conjunction with Greenstone Data Solutions has launched Intreau, a new self-service data cleansing software. Intreau has been developed to provide businesses with a quick and easy way to keep their data clean and accurate and...
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.