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Here you can view The Ark news, our thoughts on the world of data suppression and advice regarding the data challenges facing large organisations today.
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Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
Why are the country’s GDPR compliance plans stalling? Our advice – stick to the certainties.
We’ve just published a new whitepaper in conjunction with DataIQ to help steer your GDPR preparations, including a detailed suppression strategy checklist.
Under the GDPR many companies may struggle to legitimately send marketing campaigns to their customers. Find out how this will impact data suppression strategies.
Here, we dispel some common deceased suppression misconceptions and offer guidance on what every data manager needs to know to achieve GDPR compliance.
Consumers who use weak passwords and reuse the same ones across multiple websites are more vulnerable to hacker attacks and could end up the victim of identity theft.
A gang has been identified and two men jailed after being found guilty of committing identity fraud. Minh To, of Stockport, Greater Manchester was targeted by criminals who transferred the deeds of his £500,000 five-bedroom home and attempted to auction his property.
The Ark team really love this campaign; it’s refreshing to see such a highly-targeted use of mail clearly demonstrating its value in the marketing mix. A successful direct mail campaign relies on accurate data, excellent targeting, innovative design and a great campaign strategy; the Hiscox campaign has it all.
If you knock at the front door of one of your customers you will know when they answer whether they are the person you are trying to reach, but how do you ascertain whether your direct mail communications are reaching the right person when you can’t visit each and every home you are contacting?
It would be an incredible achievement on the part of marketers to get any take up on campaigns from someone who is no longer living! So why do some companies not remove the deceased from their mailing lists?
With the looming introduction of the EU General Data Protection Regulation in 2018 there has never been a better time for marketers to improve their practices and work towards the industry standards by which all direct marketers will have to conduct business.
During my time in the direct marketing and data industry I’ve heard first hand from several companies who (in some cases proudly) claim to knowingly mail households where the customer has died or gone away.
The National Deceased Register has proven to deliver between 30% and 50% unique data when compared to other deceased suppression files available in the market.