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Data you can trust
Our clients are assured the highest quality and rigorously scrutinised data.
Compliance
As data providers, the provenance and legitimacy of our information is of utmost importance to us.
The Ark has been independently assessed by both the Information Commissioners Office (ICO) and Data & Marketing Association (DMA).
Data compliance is no longer an option, it is a legal requirement. All our clients are assured the highest quality and rigorously scrutinised data.
There has never been a more important time to get data quality right. The GDPR’s requirements regarding data accuracy are very clear. Please see the ICO Guide to UK GDPR for more information.
Case Studies
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
The Ark passes rigorous independent data compliance audit by the DMA
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
CoviDirect Mail best practice
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Is poor data sabotaging your campaign performance?
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
