There has never been a more important time to get data quality right. The GDPR’s requirements regarding data accuracy are very clear.

Chapter 2, Article 5: Principles relating to processing of personal data

Personal data shall be: 1d) accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’). 

Holding records of deceased customers, or those that have moved home is at odds with these requirements and could constitute a technical breach of the Regulation and incur penalties of 2% of global turnover or €10 million, whichever is greater.

Using Suppression services to remove deceased and gone-away customers is essential to maintaining data accuracy.   


of the UK adult population move home every year

people pass away in the UK every year

mailings can be sent to the deceased in the 12 months after their death

GDPR Whitepaper

In our new whitepaper, published in conjunction with DataIQ, we analyse why data suppression is key to compliance with the GDPR and how improving the health of your database can also bring substantial commercial benefits
Download Whitepaper

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