We are data quality specialists
We passionately believe that the foundation of any successful business depends on clean, accurate and reliable data. The consequences of relying on out of date customer information is serious; it not only has a negative impact on customer relationships and strategic business decisions but, is also a compliance requirement that carries the risk of financial penalties.
Our data products ensure that your data is clean & up to date and enriched.
The National Deceased Register (NDR) and Re-mover are two of the most comprehensive and accurate deceased and mover identification files on the market. They maintain up to date and accurate customer data and are used in fraud, ID, and AML applications.
The UK Property File is used to enrich your customer information with key insights into both the household and their property to better understand your customers and where they live.
National Deceased Register (NDR)
The UK’s most accurate & reliable deceased identification file
Re-mover Goneaways
Goneaway notifications for home owner and renter movers in the UK
The UK Property File
Key property insights to transform your marketing
Identity Fraud is the UK’s fastest growing crime
billion pounds - the cost of identity fraud to individuals in the UK
million individuals affected by identity fraud in the UK annually
%
of all fraud in the UK is identity fraud
%
committed using genuine victims identity
Case Studies
Latest in Media
The Ark products now accessible through our new API
We are delighted to announce that our market-leading identification and suppression products, the National Deceased Register (NDR) and Re-mover are now accessible via our new API. The API will give our clients easy access to the millions of records held on NDR and...
The Ark passes rigorous independent data compliance audit by the DMA
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
CoviDirect Mail best practice
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
google-site-verification: google6ba2c53c6f476c1e.html