Data Quality Specialists
The Ark passionately believe that the foundation of any successful business depends on the quality of its customer database and that process starts with having clean, accurate and reliable data. The consequences of relying on out of date data can be serious and far reaching – inaccurate data no longer only impacts on customer relationships and strategic business decisions, it is also now a compliance requirement.
GDPR requires organisations to ensure their data is accurate – inaccurate data carries the risk of severe financial penalties for technical breach: potential fines of 2 per cent of global turnover.
The Ark publish the most comprehensive, reliable and accurate suppression files available for use in marketing suppression and in fraud applications. Our products help clients meet the demands of GDPR and maintain market ready compliant data.
Download the Guide to Data SuppressionOur guide to data suppression is packed with helpful advice and tips on how to ensure your data suppression strategy is effective and compliant. Download Free Guide
billion pounds - the cost of identity fraud to individuals in the UK
million individuals affected by identity fraud in the UK in 2016
of all fraud in the UK is identity fraud
committed using genuine victims identity
Free Suppression Data EvaluationOur Cleanse N Suppress evaluation tool is free and simple to use. Simply download the tool and see how many deceased and gone away records are in your database Read More
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Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
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We’ve just published a new whitepaper in conjunction with DataIQ to help steer your GDPR preparations, including a detailed suppression strategy checklist.