Data Quality Specialists
The Ark passionately believe that the foundation of any successful business depends on the quality of its customer database and that process starts with having clean, accurate and reliable data. The consequences of relying on out of date data can be serious and far reaching – inaccurate data no longer only impacts on customer relationships and strategic business decisions, it is also now a compliance requirement.
GDPR requires organisations to ensure their data is accurate – inaccurate data carries the risk of severe financial penalties for technical breach: potential fines of 2 per cent of global turnover.
The Ark publish the most comprehensive, reliable and accurate suppression files available for use in marketing suppression and in fraud applications. Our products help clients meet the demands of GDPR and maintain market ready compliant data.
National Deceased Register (NDR)
The UK’s most accurate & reliable deceased suppression file
NDR Monitor
Comprehensive deceased identity detection
Re-Mover Goneaways
Goneaway notifications for home owner and renter movers in the UK
Pre-Mover Triggers
Advance notice of customers moving home
Download the Guide to Data Suppression
Our guide to data suppression is packed with helpful advice and tips on how to ensure your data suppression strategy is effective and compliant.
Find out how NDR Monitor can help prevent Identity Fraud
Identity Fraud is the UK’s fastest growing crime
billion pounds - the cost of identity fraud to individuals in the UK
million individuals affected by identity fraud in the UK in 2016
%
of all fraud in the UK is identity fraud
%
committed using genuine victims identity
Free Suppression Data Evaluation
Our Cleanse N Suppress evaluation tool is free and simple to use. Simply download the tool and see how many deceased and gone away records are in your database
Case Studies
Latest in Media
Is poor data sabotaging your campaign performance?
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
Marketers and GDPR – Heads in the sand?
Why are the country’s GDPR compliance plans stalling? Our advice – stick to the certainties.
New whitepaper gives lowdown on your GDPR suppression obligations and opportunities
We’ve just published a new whitepaper in conjunction with DataIQ to help steer your GDPR preparations, including a detailed suppression strategy checklist.