Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer
One of the UK’s leading insurers evaluated Re-mover against a range of market leading suppression files. Goneaway customers and
prospects were flagged on the insurers database but not suppressed; they continued to be mailed as originally scheduled.
The response, goneaway returns and subsequent notifications of a move, were tracked and measured over a 5 month period.
After rigorous and thorough evaluation, the results proved that Re-mover identified a significant number of unique gone aways, faster than any other suppression file. And that the data was highly reliable and accurate so only genuine gone aways were suppressed.
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
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The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.