Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer

One of the UK’s leading insurers evaluated Re-mover against a range of market leading suppression files. Goneaway customers and
prospects were flagged on the insurers database but not suppressed; they continued to be mailed as originally scheduled.

The response, goneaway returns and subsequent notifications of a move, were tracked and measured over a 5 month period.

After rigorous and thorough evaluation, the results proved that Re-mover identified a significant number of unique gone aways, faster than any other suppression file. And that the data was highly reliable and accurate so only genuine gone aways were suppressed.

Case Studies

The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.


Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today. 

CoviDirect Mail best practice

CoviDirect Mail best practice

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression: