Major UK Supermarket reduces annual suppression spend

Following an extensive evaluation of NDR and Re-mover we are pleased that one of the UK’s largest supermarkets has decided to take out a multi-year licence for both suppression files. Like all our end-user licensees the client was able to have the freedom to examine NDR and Re-mover for themselves and during the audit process, they were able to establish the coverage, reliability, and accuracy of our data. As a direct result of licensing NDR and Re-mover the supermarket was able to reduce their annual spend on suppression files by cancelling agreements with other parties who could not compete with our products.

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The Ark products now accessible through our new API

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We are delighted to announce that our market-leading identification and suppression products, the National Deceased Register (NDR) and Re-mover are now accessible via our new API. The API will give our clients easy access to the millions of records held on NDR and...

CoviDirect Mail best practice

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Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression:

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