Case Studies & Testimonials
We have worked hard to provide the very best suppression and search products available, when it comes down to hard tacks it’s proof that you need to decide whether or not to evaluate our data and make your own judgement from there. The best way we can do that is share with you the thoughts and positive impact our data has provided to some of our existing clients.
Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer
Reliably suppressing gone away records from marketing activity is key to minimising costs and avoiding brand damage. However, over-suppressing and removing people who haven’t moved is hugely detrimental to the success of customer and prospect campaigns. The insurance sector is highly competitive. Insurers need fast, accurate data they can trust. And that’s exactly what Re-mover provides.
The AA Head of customer data selects NDR
“When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.”
Leading Insurer reduces mover attrition by over 50% with Pre-mover Triggers
One of the UK’s leading Insurers needed to reduce the risk of losing contact with policyholders who move home and forget to update their contact details. To minimise goneaway customers, reduce costs of trying to reconnect at policy maturity and meet an FCA directive regarding the management of goneaway policyholders, Pre-mover Triggers were used to proactively reduce mover attrition.
Major UK Bank chooses NDR after 3 month audit
After 3 months of analysis and evaluation one of the UK’s major banks has taken out a licence for our NDR product. We’re not permitted to share the detail of their findings however the fact they’ve decided to licence NDR pays testament to the accuracy, coverage of uniqueness of the deceased suppression data we offer our licensees.
Major UK Supermarket reduces annual suppression spend
Following an extensive evaluation of NDR and Re-mover we are pleased that one of the UK’s largest supermarkets has decided to take out a multi-year licence for both suppression files. Like all our end-user licensees the client was able . . .
NDR evaluation reveals 89,000 undetected deceased records
One of the UK’s largest general and life insurance companies recently evaluated NDR and found their customer database contained the records of over 89,000 individuals who were no longer alive. This worryingly large number of records had gone undetected . . .
Latest in Media
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.
Why are the country’s GDPR compliance plans stalling? Our advice – stick to the certainties.
We’ve just published a new whitepaper in conjunction with DataIQ to help steer your GDPR preparations, including a detailed suppression strategy checklist.