Case Studies & Testimonials
We have worked hard to provide the very best suppression and search products available, when it comes down to hard tacks it’s proof that you need to decide whether or not to evaluate our data and make your own judgement from there. The best way we can do that is share with you the thoughts and positive impact our data has provided to some of our existing clients.
Major UK Bank chooses NDR after 3 month audit
After 3 months of analysis and evaluation one of the UK’s major banks has taken out a licence for our NDR product. We’re not permitted to share the detail of their findings however the fact they’ve decided to licence NDR pays testament to the accuracy, coverage of uniqueness of the deceased suppression data we offer our licensees.
Major UK Supermarket reduces annual suppression spend
Following an extensive evaluation of NDR and Re-mover we are pleased that one of the UK’s largest supermarkets has decided to take out a multi-year licence for both suppression files. Like all our end-user licensees the client was able . . .
NDR evaluation reveals 89,000 undetected deceased records
One of the UK’s largest general and life insurance companies recently evaluated NDR and found their customer database contained the records of over 89,000 individuals who were no longer alive. This worryingly large number of records had gone undetected . . .
Gone away file Re-mover proves to be the fastest, most accurate choice for leading UK insurer
Reliably suppressing gone away records from marketing activity is key to minimising costs and avoiding brand damage. However, over-suppressing and removing people who haven’t moved is hugely detrimental to the success of customer and prospect campaigns. The insurance sector is highly competitive. Insurers need fast, accurate data they can trust. And that’s exactly what Re-mover provides.
The AA Head of customer data selects NDR
“When approached by the Ark to take on the NDR we gave them fair warning that, where it comes to evaluating new data sources, the AA are not an easy organisation to do business with. Happily, for both parties, the NDR stood up to some pretty heavy scrutiny and has now been embedded into our business on what we anticipate will be a long term basis.”
Intreau takes the headache out of managing call centre contact permissions and improves data quality
Outsourcing tele-marketing activity across multiple call centres can be challenging. . Using multiple agencies increases the risk of data duplication and therefore the same person being contacted multiple times. It also complicates the management of customer opt-outs and makes it difficult to ensure that an opted-out customer isn’t accidentally called. Intreau addresses all these challenges within one simple solution. Read more
Latest in Media
We are delighted to announce that our market-leading identification and suppression products, the National Deceased Register (NDR) and Re-mover are now accessible via our new API. The API will give our clients easy access to the millions of records held on NDR and...
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression: