Major UK Bank chooses NDR after 3 month audit
After 3 months of analysis and evaluation one of the UK’s major banks has taken out a licence for our NDR product. We’re not permitted to share the detail of their findings however the fact they’ve decided to licence NDR pays testament to the accuracy, coverage of uniqueness of the deceased suppression data we offer our licensees.
During the 3 month audit of NDR the bank identified many customers who had passed away and which had never previously been identified by the bank as deceased. Extensive checks into these customer records confirmed there had been no account activity (for some records this extended over many years) which backed up the validity of the NDR data source.
The Ark work hard to provide the very best suppression and search products available, when it comes down to hard tacks it’s proof that you need to decide whether or not to evaluate our data and make your own judgement from there.
The best way we can do that is share with you the thoughts and positive impact our data has provided to some of our existing clients.
Here you can read our latest company news, our thoughts on the world of suppression and advice regarding the data challenges facing large organisations today. View all blog entries.
The Ark has been accredited after passing the Data & Marketing Association (DMA) rigorous and thorough compliance audit process. Membership of the DMA is an endorsement that The Ark is a dedicated and responsible marketer.
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