Major UK Bank chooses NDR after 3 month audit

After 3 months of analysis and evaluation one of the UK’s major banks has taken out a licence for our NDR product. We’re not permitted to share the detail of their findings however the fact they’ve decided to licence NDR pays testament to the accuracy, coverage of uniqueness of the deceased suppression data we offer our licensees.

During the 3 month audit of NDR the bank identified many customers who had passed away and which had never previously been identified by the bank as deceased. Extensive checks into these customer records confirmed there had been no account activity (for some records this extended over many years) which backed up the validity of the NDR data source.

Case Studies

The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.


Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today. 

CoviDirect Mail best practice

CoviDirect Mail best practice

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression: