Major UK Bank chooses NDR after 3 month audit

After 3 months of analysis and evaluation one of the UK’s major banks has taken out a licence for our NDR product. We’re not permitted to share the detail of their findings however the fact they’ve decided to licence NDR pays testament to the accuracy, coverage of uniqueness of the deceased suppression data we offer our licensees.

During the 3 month audit of NDR the bank identified many customers who had passed away and which had never previously been identified by the bank as deceased. Extensive checks into these customer records confirmed there had been no account activity (for some records this extended over many years) which backed up the validity of the NDR data source.

Case Studies

The Ark work hard to provide the very best suppression and search products available, when it comes down to hard tacks it’s proof that you need to decide whether or not to evaluate our data and make your own judgement from there.

The best way we can do that is share with you the thoughts and positive impact our data has provided to some of our existing clients.


Here you can read our latest company news, our thoughts on the world of suppression and advice regarding the data challenges facing large organisations today. View all blog entries.

CoviDirect Mail best practice

CoviDirect Mail best practice

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression: