NDR evaluation reveals 89,000 undetected deceased records

One of the UK’s largest general and life insurance companies recently evaluated NDR and found their database contained over 89,000 customers who were no longer alive. This worryingly large number of customers had gone undetected by all the suppression files they previously relied upon to keep their data clean.

Thanks to NDR the customers have been suppressed, the risks of marketing to them removed and potential brand damage minimised.

Case Studies

The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.


Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today. 

CoviDirect Mail best practice

CoviDirect Mail best practice

Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?

Here are 4 things to think about when planning your data suppression: