NDR evaluation reveals 89,000 undetected deceased records
One of the UK’s largest general and life insurance companies recently evaluated NDR and found their database contained over 89,000 customers who were no longer alive. This worryingly large number of customers had gone undetected by all the suppression files they previously relied upon to keep their data clean.
Thanks to NDR the customers have been suppressed, the risks of marketing to them removed and potential brand damage minimised.
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
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Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.