0370 334 1510 NDR evaluation reveals 89,000 undetected deceased records
One of the UK’s largest general and life insurance companies recently evaluated NDR and found their database contained over 89,000 customers who were no longer alive. This worryingly large number of customers had gone undetected by all the suppression files they previously relied upon to keep their data clean.
Thanks to NDR the customers have been suppressed, the risks of marketing to them removed and potential brand damage minimised.
Case Studies
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
Blog
Here you can read our latest company news, our thoughts on the world of data and advice regarding the data challenges facing large organisations today.
Breaking Down Data Silos: Achieving a Single Customer View with JetStream
Organisational constraints such as siloed data and technology continue to hinder senior marketers. This is according to a recent report by Merkle (part of Dentsu’s annual CMO Navigator Report), which found that two-thirds of CMOs admit their companies still struggle...
The Halo Effect: How Neighbours Influence the Adoption of Electric Vehicles and Solar Panels
In recent years, the adoption of electric vehicles (EVs) and solar panels has surged, driven by a combination of environmental awareness, technological advancements, and economic incentives. However, one often overlooked factor in this green revolution is the...
The Rise of Home EV Charging in the UK and the Challenges of Identifying New Customers
As the UK accelerates towards a greener future, the adoption of electric vehicles (EVs) is on the rise. A crucial part of this transition is the availability of home EV charging points, which offer convenience and cost savings for EV owners. Let’s delve into the...
