NDR evaluation reveals 89,000 undetected deceased records

One of the UK’s largest general and life insurance companies recently evaluated NDR and found their database contained over 89,000 customers who were no longer alive. This worryingly large number of customers had gone undetected by all the suppression files they previously relied upon to keep their data clean.

Thanks to NDR the customers have been suppressed, the risks of marketing to them removed and potential brand damage minimised.

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