Major UK Supermarket reduces annual suppression spend
Following an extensive evaluation of NDR and Re-mover we are pleased that one of the UK’s largest supermarkets has decided to take out a multi-year licence for both suppression files. Like all our end-user licensees the client was able to have the freedom to examine NDR and Re-mover for themselves and during the audit process, they were able to establish the coverage, reliability, and accuracy of our data. As a direct result of licensing NDR and Re-mover the supermarket was able to reduce their annual spend on suppression files by cancelling agreements with other parties who could not compete with our products.
The Ark offers unrivalled data solutions, advanced matching software, and leading suppression and identification products. The following case studies demonstrate the significant impact our services have had on our clients data intitiatives.
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Today more than ever, it’s critical to make sure that mailing files contain as few deceased records as possible, preferably none. The question I frequently hear is – can I do more to stop mail arriving with a recently bereaved relative?
Here are 4 things to think about when planning your data suppression:
Complacency when it comes to data suppression could be sabotaging your campaign performance and may also derail your GDPR compliance plans.